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Going negative : how political advertisements shrink and polarize the electorate

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Going negative : how political advertisements shrink and polarize the electorate

by
Ansolabehere, Stephen; Iyengar, Shanto

Publication date
Topics
Advertising, Political., Advertising, Political -- United States., Electioneering -- United States., Negativism., Advertising, Political, Political campaigns, Negativism, Politische Werbung, Wahlverhalten
Publisher
New York : Free Press
Collection
printdisabled; internetarchivebooks
Contributor
Internet Archive
Language
English
Includes bibliographical references (pages 215-234) and index

The authors use both laboratory experiments and case studies to show how negative advertising drives down voter turnout

Notes

Includes bibliographical references (p. 215-234) and index.

Access-restricted-item
true
Addeddate
2011-09-26 20:42:23
Bookplateleaf
0002
Boxid
IA151401
Camera
Canon EOS 5D Mark II
City
New York
Donor
alibris
Edition
1st pbk. ed.
External-identifier
urn:oclc:record:1035368043[WorldCat (this item)]
urn:lcp:goingnegative00step:lcpdf:28eb06f2-41bf-4c77-a61c-281b891cf75d
urn:lcp:goingnegative00step:epub:fb4885aa-a94a-4df1-ab8f-ca00257d65c3
Extramarc
Brown University Library
Foldoutcount
0
Identifier
goingnegative00step
Full catalog record
MARCXML

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